To have been in London during that time was remarkable, where an atmosphere of positivity, a buzz of energy and an arm of friendliness seemed always at hand. All of the pre-game fears of transport chaos and terrorist attacks thankfully did not come to pass, and the same could even be said for the (now necessary) corporate sponsorships. There were many, they were plentiful, but they weren't as in your face as expected.
The Games even avoided any mass guerilla marketing attacks that had plagued the 2010 World Cup. Perhaps there's more soul to the Olympics as compared to the money-saturated 'Beautiful Game' we know and love?!
Nike have certainly had a good go at undermining Adidas' stranglehold however, clawing back some attention to their brand using some very hastily put together OOH ads featuring Paula Radcliff and (an implied) Mo Farrah. The speed was impressive.
But if you're a major sponsor of The Games you're not going to take this lying down, and Adidas responded with this magnificent video that sees Team GB stars and medalists including Sir Chris Hoy, Jessica Ennis, Victoria Pendleton and Louis Smith lip-syncing to Queen's 'Don't Stop Me Now'.
Checkmate, I think. #stagetaken
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