For a deodorant brand wanting to emphasise the 'keeps you cool' nature of its new spray, Sure For Men made a great choice in using TDL's Force The Forces track in their ad with the guy on ice skates.
Check out the full track below:
Sunday, 9 October 2011
Confessions in Music Advertising #1
You wouldn't expect Kleenex to be at the forefront of cool advertising, but in rolling out this 1966 track by French hipster Jacques Dutronc, Mini Mini Mini, they've reached new realms for tissue advertising. Blowing your nose is suddenly cool again.
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